Marketing Management

This curriculum is designed for individuals who are interested in acquiring a broad perspective on marketing or policy issues intended for apposite implementation into daily practice. The content therefore emphasizes development of skills and knowledge for problem solving, organizing and evaluating the marketing activities in the company in view of dynamic economic environment.
Student must complete all courses for a minimum of 240 credits; 60% of the course units are compulsory, 40% are elective from the offered list of study programme courses.
Some of the course units include assignments and projects, but all of them require attending lectures and final examination.
At the end of the last semester the student is required to write a bachelor’s thesis, submit it and defend it.
The average grade is computed as a simple average of all grades awarded during the studies.